Brian Ng — product manager

Mobile Site Redesign

Mobile, UX

m.tiffany.com

The Brief:

Bring more content parity between desktop and mobile without going fully responsive (budget constraints).

ForTiffany & Co. RoleUX Designer
DateApril 2014

Driven by year on year weekly growth of mobile revenue, the business case was clear for a mobile site refresh. Displayed here are various category landing pages.

Browse grid product filter dropdown interaction.

Newly added navigation menu allows user to access all browse grids and content pages from any part of the mobile site.

Added See It On functionality to create a more robust engagement ring browse experience.

Established and cascaded form field style and persistent footer across mobile experience.